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The Iconic VIX Cowboy Hat
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This isn’t just a cowboy hat — it’s for those riding for something bigger.
Made in a limited batch for our VIX crew, this 100% wool hat features a custom leather band and the VIX symbol front and center — a modern mark of strength inspired by the Valknut. It’s a nod to the ones who stand tall for athlete protection and aren’t afraid to turn heads while doing it.
Every hat sold helps push our mission forward: raising awareness, raising the bar, and protecting the next generation of ski racers.
Join the band of Cut-Proof Cowboys.
Sizing Guide
VIX Protection
Trusted by the Community
As a dad I sleep better at night knowing they are wearing them every time they train or race.
Comfortable and doesn't itch like others. I would highly recommend.
The best part about these pants is that they're comfortable, so racers will actually wear them.
As a parent, it is so frightening to see your child crash at high speeds. The Vix cut pants are as essential as a helmet.
As a coach executing demos with sharp skis, I now have peace of mind and push my skills for the kids I work with.
Feels like regular long underwear while skiing. I would highly recommend.