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$449
$500
VIX Protection
The Iconic VIX Cowboy Hat - now for sale
This isn’t just a cowboy hat — it’s for those riding for something bigger.
Made in a limited batch for our VIX crew, this 100% wool hat features a custom leather band and the VIX symbol front and center — a modern mark of strength inspired by the Valknut. It’s a nod to the ones who stand tall for athlete protection and aren’t afraid to turn heads while doing it.
Every hat sold helps push our mission forward: raising awareness, raising the bar, and protecting the next generation of ski racers.
Join the band of Cut-Proof Cowboys.
$75
$500
